Clearer stories. Stronger voices. Better comms.

Tancred works with businesses, founders, executives, and communications teams that want to communicate more clearly, navigate complex challenges, and build credibility with the audiences that matter.

Our experience spans technology, AI, gaming, and international businesses, but we're not limited to a particular sector or company size. What matters most is the challenge: an important story to tell, a difficult message to communicate, a reputation to protect, or an idea that deserves a stronger voice.

Tancred provides strategic communications advice and hands-on editorial support, drawing on experience across corporate and executive communications, reputation and issues management, organizational change, and thought leadership.

That might mean helping a leadership team communicate through a period of change, developing messaging around a sensitive business issue, strengthening an executive's public voice, or translating complex ideas into articles and communications that resonate with important audiences.

We combine strategic judgment with practical execution, from shaping the message to writing and refining the final communication.

Absolutely. Executive ghostwriting and thought leadership are central to what we do.

We start by understanding how you think, what you know, and what you want to contribute to the conversation. Through interviews, research, and collaboration, we develop articles, opinion pieces, speeches, and other content that reflect your expertise and sound like you.

The goal isn't to manufacture opinions or make everyone sound polished. It's to bring forward the ideas and perspectives that make you worth listening to.

That's often where the most valuable work begins.

You might have a strong idea buried in a technical explanation, a leadership perspective that hasn't quite taken shape, or a company story that's become complicated by too many competing messages.

We help find the central argument, challenge assumptions, ask better questions, and turn that thinking into clear, compelling communication. Sometimes the answer is a messaging framework. Sometimes it's an article, a presentation, or a sharper way to explain what your business does. The right format follows the idea, not the other way around.

Yes. Clear, credible communication matters most when the stakes are high.

Our experience includes supporting organizations through periods of uncertainty, major operational changes, and sensitive reputational issues. This includes internal and external communications during organizational change, leadership messaging, stakeholder communications, and crisis response.

We can help assess the communications challenge, identify the audiences that matter, develop appropriate messaging, and support the communications needed to navigate difficult situations.

Every situation is different, and we'll be clear about where our expertise can add value and when additional specialist support may be needed.

For sure. Tancred can act as an external thought partner, an experienced writer and editor, or additional strategic capacity for an established team.

We can take ownership of a defined editorial project, support executive communications, or help develop messaging and content that your team can build on.

We also work directly with founders and executives who don't have dedicated communications support. The aim is to complement your existing capabilities, not add unnecessary layers of process.

Both, depending on what you need.

Some engagements have a clear beginning and end, such as developing a messaging framework, creating an executive article, or building an editorial strategy. Others benefit from a longer-term partnership, particularly when developing a consistent thought leadership program or supporting ongoing communications priorities.

We'll discuss your objectives, scope, and timelines before recommending an approach. You won't be pushed toward a retainer if a focused project makes more sense.

Tancred is founder-led, which means you'll work directly with Jade Randall.

Jade brings experience spanning corporate and executive communications, reputation and issues management, organizational change, and editorial strategy. Her work has included supporting leadership teams through sensitive business challenges, navigating complex communications environments, and helping executives articulate ideas that matter.

Our approach is collaborative, curious, and practical. We ask questions, challenge assumptions, and take the time to understand both the business context and the people you're trying to reach.

You can expect sound judgment, thoughtful advice, and writing that respects your audience's intelligence and their time.

Start with a conversation.

Tell us a little about your business, the challenge you're facing, or the idea you're trying to develop. You don't need a fully formed brief. We'll arrange an introductory discussion to understand what you're looking for and whether Tancred is the right fit.

If there's a good match, we'll outline a practical approach, scope of work, and next steps.