{"version":"https://jsonfeed.org/version/1","title":"Tancred Advisors ","home_page_url":"https://tancredadvisors.co","description":"Tancred Advisors ","author":{"name":"Tancred Advisors "},"items":[{"id":"https://tancredadvisors.co/blog/f/a-good-letter-wont-make-a-bad-day-better","html_content":"

There's a particular language companies reach for when they're about to deliver terrible news.

","url":"https://tancredadvisors.co/blog/f/a-good-letter-wont-make-a-bad-day-better","title":"A good letter won't make a bad day better","summary":"There's a particular language companies reach for when they're about to deliver terrible news.","date_modified":"2026-11-04T16:46:34Z"},{"id":"https://tancredadvisors.co/blog/f/can-europe-build-sovereign-ai-with-global-money","html_content":"

What Mistral and Helsing reveal about investment and control

","url":"https://tancredadvisors.co/blog/f/can-europe-build-sovereign-ai-with-global-money","title":"Can Europe build sovereign AI with global money?","summary":"What Mistral and Helsing reveal about investment and control","date_modified":"2026-10-19T12:30:09Z"},{"id":"https://tancredadvisors.co/blog/f/the-cost-of-sounding-like-everyone-else","html_content":"

The cost of sounding like everyone else

","url":"https://tancredadvisors.co/blog/f/the-cost-of-sounding-like-everyone-else","title":"The cost of sounding like everyone else","summary":"The cost of sounding like everyone else","date_modified":"2026-10-09T06:40:47Z"},{"id":"https://tancredadvisors.co/blog/f/your-investor-already-asked-chatgpt","html_content":"

How AI quietly shapes what people believe

","url":"https://tancredadvisors.co/blog/f/your-investor-already-asked-chatgpt","title":"Your investor already asked ChatGPT","summary":"How AI quietly shapes what people believe","date_modified":"2026-09-30T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/clarity-is-the-strategy","html_content":"

Building a business story that holds up when you’re not in the room

","url":"https://tancredadvisors.co/blog/f/clarity-is-the-strategy","title":"Clarity is the strategy","summary":"Building a business story that holds up when you’re not in the room","date_modified":"2026-09-29T08:13:01Z"},{"id":"https://tancredadvisors.co/blog/f/lead-don%E2%80%99t-follow-how-thought-leadership-drove-october%E2%80%99s-bigges","html_content":"

edition 26

","url":"https://tancredadvisors.co/blog/f/lead-don%E2%80%99t-follow-how-thought-leadership-drove-october%E2%80%99s-bigges","title":"lead, don’t follow: October's thought leadership stand outs","summary":"edition 26","date_modified":"2025-10-31T00:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/how-to-turn-independence-into-influence-part-i","html_content":"

edition 23

","url":"https://tancredadvisors.co/blog/f/how-to-turn-independence-into-influence-part-i","title":"how to turn independence into influence, part 1","summary":"edition 23","date_modified":"2025-10-23T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/how-to-make-investors-chase-you","html_content":"

in 1602, Amsterdam witnessed the world’s first public stock offering. crowds lined up outside a small chamber on Dam Square, clutching coins and contracts to buy a stake in something they’d never seen: a company promisin...

","url":"https://tancredadvisors.co/blog/f/how-to-make-investors-chase-you","title":"how to make investors chase you","summary":"in 1602, Amsterdam witnessed the world’s first public stock offering. crowds lined up outside a small chamber on Dam Square, clutching coins and contracts to buy a stake in something they’d never seen: a company promisin...","date_modified":"2025-10-15T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/the-visibility-premium-why-investors-back-what-they-can-see","html_content":"

edition 21

","url":"https://tancredadvisors.co/blog/f/the-visibility-premium-why-investors-back-what-they-can-see","title":"the visibility premium: why investors back what they can see","summary":"edition 21","date_modified":"2025-10-08T07:31:19Z"},{"id":"https://tancredadvisors.co/blog/f/what-bankrolled-september-stories-sharper-than-strategy-decks","html_content":"

edition 20

","url":"https://tancredadvisors.co/blog/f/what-bankrolled-september-stories-sharper-than-strategy-decks","title":"what bankrolled september: stories sharper than strategy decks","summary":"edition 20","date_modified":"2025-10-01T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/from-seo-to-geo-why-the-rules-have-changed","html_content":"

edition 19

","url":"https://tancredadvisors.co/blog/f/from-seo-to-geo-why-the-rules-have-changed","title":"from SEO to GEO: why the rules have changed","summary":"edition 19","date_modified":"2025-09-24T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/most-launches-flop-here%E2%80%99s-why-that%E2%80%99s-normal","html_content":"

edition 18

","url":"https://tancredadvisors.co/blog/f/most-launches-flop-here%E2%80%99s-why-that%E2%80%99s-normal","title":"most launches flop. here’s why that’s normal","summary":"edition 18","date_modified":"2025-09-17T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/how-to-win-investor-attention-in-the-ai-gold-rush","html_content":"

Edition 17 \n\nThe Gold Rush Lesson

","url":"https://tancredadvisors.co/blog/f/how-to-win-investor-attention-in-the-ai-gold-rush","title":"How to Win Investor Attention in the AI Gold Rush","summary":"Edition 17 \n\nThe Gold Rush Lesson","date_modified":"2025-09-10T07:17:12Z"},{"id":"https://tancredadvisors.co/blog/f/what-august%E2%80%99s-600m-in-startup-raises-teaches","html_content":"

Edition 16

","url":"https://tancredadvisors.co/blog/f/what-august%E2%80%99s-600m-in-startup-raises-teaches","title":"What August’s $600M+ in Startup Raises Teaches","summary":"Edition 16","date_modified":"2025-09-03T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/stop-perfecting-sharpen-your-startup-messaging-in-72-hours","html_content":"

Founders obsess over pitch decks, but rarely test the words themselves. That’s why most messaging feels safe, forgettable, or like everyone else’s. The fix isn’t another brainstorm; it’s testing your words fast and itera...

","url":"https://tancredadvisors.co/blog/f/stop-perfecting-sharpen-your-startup-messaging-in-72-hours","title":"Stop Perfecting: Sharpen Your Startup Messaging in 72 Hours","summary":"Founders obsess over pitch decks, but rarely test the words themselves. That’s why most messaging feels safe, forgettable, or like everyone else’s. The fix isn’t another brainstorm; it’s testing your words fast and itera...","date_modified":"2025-08-27T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/bootstrapped-leveraging-emerging-tech-to-punch-above-your-weight","html_content":"

You have to outsmart and outshine to get noticed

","url":"https://tancredadvisors.co/blog/f/bootstrapped-leveraging-emerging-tech-to-punch-above-your-weight","title":"Bootstrapped: Leveraging Emerging Tech to Punch Above Your Weight","summary":"You have to outsmart and outshine to get noticed","date_modified":"2025-08-20T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/narrative-first-product-second-why-story-sparks-belief-before-t","html_content":"

Messaging Is Your Most Valuable Early Asset

","url":"https://tancredadvisors.co/blog/f/narrative-first-product-second-why-story-sparks-belief-before-t","title":"Narrative First: Why Brand Story Sparks Belief Before Product","summary":"Messaging Is Your Most Valuable Early Asset","date_modified":"2025-08-13T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/the-invisible-advantage-how-focused-brands-raised-big-this-july","html_content":"

The winning startup isn’t loud, it’s clear.

","url":"https://tancredadvisors.co/blog/f/the-invisible-advantage-how-focused-brands-raised-big-this-july","title":"The Invisible Advantage: How Startup Raised Big This July","summary":"The winning startup isn’t loud, it’s clear.","date_modified":"2025-08-06T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/lead-conversations-not-just-companies","html_content":"

How Founders Build Trust Before They Build Anything Else

","url":"https://tancredadvisors.co/blog/f/lead-conversations-not-just-companies","title":"Lead Conversations, Not Just Companies","summary":"How Founders Build Trust Before They Build Anything Else","date_modified":"2025-07-30T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/investors-are-funding-personalities-backed-by-science","html_content":"

Founders like to believe investors are backing their product or metrics. In reality, they are backing you, and your personal branding. And science has confirmed why some founders get checks while others get polite “we’ll...

","url":"https://tancredadvisors.co/blog/f/investors-are-funding-personalities-backed-by-science","title":"Investors Are Funding Personalities (Backed by Science)","summary":"Founders like to believe investors are backing their product or metrics. In reality, they are backing you, and your personal branding. And science has confirmed why some founders get checks while others get polite “we’ll...","date_modified":"2025-07-23T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/narrative-valuation-why-comms-matter-from-series-a-to-exit","html_content":"

Your comms strategy isn’t about vanity metrics. It’s a narrative valuation lever.

","url":"https://tancredadvisors.co/blog/f/narrative-valuation-why-comms-matter-from-series-a-to-exit","title":"Narrative = Valuation: Why Comms Matter from Series A to Exit","summary":"Your comms strategy isn’t about vanity metrics. It’s a narrative valuation lever.","date_modified":"2025-07-16T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/the-post%E2%80%91raise-playbook-10-days-to-turn-capital-into-credibility","html_content":"

You just raised. Now what?

","url":"https://tancredadvisors.co/blog/f/the-post%E2%80%91raise-playbook-10-days-to-turn-capital-into-credibility","title":"The Post‑Raise Playbook: 10 Days to Turn Capital Into Credibility","summary":"You just raised. Now what?","date_modified":"2025-07-09T02:47:04Z"},{"id":"https://tancredadvisors.co/blog/f/why-media-coverage-after-funding-matters","html_content":"

Most startup founders think their job is done once the round closes.\nBut in reality, that’s when your visibility game needs to start.

","url":"https://tancredadvisors.co/blog/f/why-media-coverage-after-funding-matters","title":"Why Media Coverage After Funding Matters","summary":"Most startup founders think their job is done once the round closes.\nBut in reality, that’s when your visibility game needs to start.","date_modified":"2025-07-02T07:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/ai-reads-the-news%E2%80%94not-your-blog","html_content":"

Your blog won’t cut it.\nYour LinkedIn post? Nice, but not enough.

","url":"https://tancredadvisors.co/blog/f/ai-reads-the-news%E2%80%94not-your-blog","title":"AI Reads the News—Not Your Blog","summary":"Your blog won’t cut it.\nYour LinkedIn post? Nice, but not enough.","date_modified":"2025-06-25T08:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/pr-in-the-age-of-ai-a-founders-playbook-for-staying-seen","html_content":"

Originally published as part of The Visibility Edit—a founder-focused content series by Tancred Advisors.\n

","url":"https://tancredadvisors.co/blog/f/pr-in-the-age-of-ai-a-founders-playbook-for-staying-seen","title":"PR in the Age of AI: A Founder's Playbook for Staying Seen","summary":"Originally published as part of The Visibility Edit—a founder-focused content series by Tancred Advisors.\n","date_modified":"2025-06-18T08:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/the-founder-is-the-brand","html_content":"

Founders: if you're still hiding behind the product, read this.

","url":"https://tancredadvisors.co/blog/f/the-founder-is-the-brand","title":"Before They Back Your Product, They Back You","summary":"Founders: if you're still hiding behind the product, read this.","date_modified":"2025-06-11T12:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/your-brand-got-you-in-the-door-here%E2%80%99s-what-seals-the-deal","html_content":"

Founders get told all the time: your brand is the reason you get funded—or don’t.

","url":"https://tancredadvisors.co/blog/f/your-brand-got-you-in-the-door-here%E2%80%99s-what-seals-the-deal","title":"Your Brand Got You in the Door. Here’s What Seals the Deal.","summary":"Founders get told all the time: your brand is the reason you get funded—or don’t.","date_modified":"2025-06-04T08:00:00Z"},{"id":"https://tancredadvisors.co/blog/f/trust-authenticity-and-the-ai-trap-founders-don%E2%80%99t-sound-like","html_content":"

Founders, don’t sound like a bot.

","url":"https://tancredadvisors.co/blog/f/trust-authenticity-and-the-ai-trap-founders-don%E2%80%99t-sound-like","title":"Trust, Authenticity, and the AI Trap","summary":"Founders, don’t sound like a bot.","date_modified":"2025-05-28T09:20:04Z"},{"id":"https://tancredadvisors.co/blog/f/you-don%E2%80%99t-need-a-40-page-deck-say-something-that-sticks","html_content":"

Everyone’s building a deck. The smart ones are building a point of view.

","url":"https://tancredadvisors.co/blog/f/you-don%E2%80%99t-need-a-40-page-deck-say-something-that-sticks","title":"You Don’t Need a 40-Page Deck. Say Something That Sticks.","summary":"Everyone’s building a deck. The smart ones are building a point of view.","date_modified":"2025-05-15T03:57:43Z"},{"id":"https://tancredadvisors.co/blog/f/r2b2b-a-smarter-way-to-build-tech-brands","html_content":"

In a world of AI-generated content, cookie-cutter newsletters, and brand sameness, one thing still cuts through: people. Specifically, the person behind the business.

","url":"https://tancredadvisors.co/blog/f/r2b2b-a-smarter-way-to-build-tech-brands","title":"R2B2B: A Smarter Way to Build Tech Brands","summary":"In a world of AI-generated content, cookie-cutter newsletters, and brand sameness, one thing still cuts through: people. Specifically, the person behind the business.","date_modified":"2025-05-08T08:46:47Z"},{"id":"https://tancredadvisors.co/blog/f/your-brand-is-the-reason-you-get-funded-or-don%E2%80%99t","html_content":"

When a tech founder pitches investors, they usually bring two things: a product demo and a deck full of numbers. But what often gets overlooked — and what often quietly decides the outcome — is the story behind those num...

","url":"https://tancredadvisors.co/blog/f/your-brand-is-the-reason-you-get-funded-or-don%E2%80%99t","title":"Your Brand Is the Reason You Get Funded (or Don’t)","summary":"When a tech founder pitches investors, they usually bring two things: a product demo and a deck full of numbers. But what often gets overlooked — and what often quietly decides the outcome — is the story behind those num...","date_modified":"2025-04-29T11:32:34Z"}]}